Why Do You Need To Get Your Inner Genius ‘Pyjama Ready’?

writing tips

For most of us, we have the idea of writing a book and then – once we finally have the time – we get down to writing it. We might have a rough content plan, though often authors don’t. And 60,000+ words later we’re drowning in the tech side of Kindle and Kobo. But what if there were a better way to write your book? One that gets your Inner Genius ‘pyjama-ready’?

When you’re going from being an expert to becoming an author there’s a shift you need to create that too many authors miss.

You need to go back and be able to walk in a beginner’s shoes again.

You might have spent years honing your skills and practising your Inner Genius and it can be really hard to remember exactly how it is you do your ‘magic’.

It’s something I see over and over in the online course world: a ‘guru’ creates a 4-figure course that doesn’t work for most of their students. The students feel embarrassed (and are often ‘blamed and shamed’ by the ‘guru’ if they speak out). And the ‘guru’ is left confused, because they faithfully taught you their ‘sausage machine’ and don’t understand why it isn’t working for you.

The same happens with books – except that it’s worse, because you don’t have the online course’s Facebook group or ‘office hours calls’ to help people out when they get stuck.

What has gone wrong?

The expert didn’t get their inner genius ‘pyjama-ready’.

Fact: the majority of #nonfictionbooks are read on trains or in bed or on a Saturday morning, curled up on the sofa in PJs with a cup of tea. That's why you need to get your #innergenius pyjama-ready.Click To Tweet

Getting your Inner Genius pyjama-ready is about writing a book that works – distilling the essence of your magic in a way that’s easy to learn and apply – without you sitting next to your reader, whispering in their ear. Because most of us would get a bit freaked out by our favourite authors thinking sitting next to us in bed, late at night, was ok.

You need to be clear about the ‘sausage machine’ that makes your process work. But you also need to spot:

where your (beginner) reader might get stuck
which bits they might not understand
which beliefs / values you have created or ditched over the years, that make your process work for you
which tweaks and refinements come as second-nature for you, which your reader might not guess
what you already knew and took for granted, before you began the stage of your journey that you’re teaching in your book

The book you’re writing needs to work for your reader, even though you’re not there to help them through.

And that’s a skill.

That’s why it’s so important to understand your compelling promise and your reader journey, before you start writing your book – so that getting your Inner Genius pyjama ready becomes second-nature to you and doesn’t slow down the writing process.

I’d Love To Hear From You

Have you ever had the experience of a course or non-fiction book not working for you, because the author hadn’t walked in a beginner’s shoes?

What could you do to commit to get your Inner Genius pyjama-ready in your book?

Let me know via the comments!

And if you’re on my From Expert to Author Mastermind, fret not – we deep-dive on this in module three. See you there!

x Clare

5 Things You DON’T Need Before You Write Your Book #mythbusting

myth busting

Do you ever fall for the urban myths and guru-advice that surround the world of writing? Do you ever struggle with the idea of getting started on your book, putting it off until ‘one day’ when you’re ‘ready’? Then it’s time to do some myth busting.

If you have ever fallen prey to what ‘they’ say we should do or must have before we write our world-changing, business-growing books, these five myth-busting messages are for you!

Myth #1: You Need A Title

Before you write your book, you need to know what it will be called. Apparently this helps you to focus and somehow motivates you.

Non-fiction book myth #1: You need a title before you start writing. Fact: You don't need the title. You need to know the book's compelling promise. Click To Tweet

Title schmitle, as far as I’m concerned. To write a great book you need to know what the transformation or experience is that it will deliver for the reader. And that’s your compelling promise. When you keep that promise in mind, it helps you to easily figure out what belongs in your book and what would be fluff.

[Aside: Bigger is usually not better when it comes to how-to books – attention spans are short and it near-guarantees it won’t get finished.]

Holding out for the perfect title, before you start writing, is a brilliant way of giving in to procrastination. It means you get to duck out of dealing with Imposter Syndrome and your other subconscious excuses.

Of course, there are times when the perfect title finds you from nowhere and inspires the whole project. But if you spend your time waiting for that to happen, you’re going to have a long, slow journey to becoming an author.

By all means have a working title, so you don’t have to have dinner-table conversations along the lines of that-book-that-helps-empty-nester-mums-to-rent-out-their-spare-room-to-pay-the-university-fees. But if your focus is consistently on your book’s compelling promise, your dream readers will love it, whatever it is called.

Myth #2: You Have To Have An Author Website

Most publishers (or agents nowadays) won’t consider you unless you’ve already got ‘a platform’. What that means varies, but basically they want insurance on their investment – they expect you to shift a significant quantity of books via your own audience, not just their efforts.

Even if you go the self-publishing route, you’re still going to need to have a way to reach potential readers. Uncle Amazon doesn’t do it for you; at least, not for free.

But the need to have ‘the perfect author website’ is something I’ve seen block so many experts. It feels like such a big project that they never get started on their book.

Or maybe you’re shifting direction and you feel you need to majorly update your current site – or start a new one – before you can begin to write? Then the time and money taken up to achieve that can put your book off by a year – or more – emptying your copywriting reserves and leaving you exhausted and demoralised.

But here’s the thing:

Non-fiction book myth #2: You need an author website, before you start writing. Fact: You don't. What you DO need is a compelling promise on a topic that people are hungry to read about, which fits with your expertise. It's the #authorsweetspot Click To Tweet

You don’t need a website, to start writing your book. What you do need is that compelling promise I talked about in myth #1 and a topic that people are hungry to read about, which fits with your expertise.

When I’m working with clients, I call this the ‘sweet spot‘.

The beauty of self-publishing is that you can grow your audience while you are writing, rather than having to get it to a certain level, before publishers will even open your emails. This is exactly what I teach my Masterminders to do in modules 1 and 2 of the From Expert To Author Mastermind.

You can build up a multi-thousand-person waiting list to buy your book using just social media and a landing page.

Yes, of course you can have a beautiful website to do that, too. But don’t ever let its absence get in the way of you taking action on your author dreams.

Myth #3: You Have To Have A Unique Idea

“But somebody already wrote a book on confidence! There’s no point in me writing another one!”

This lament is a hidden warning sign of our old friend: Imposter Syndrome.

“Who am I, to write that book?!”

It breaks my heart when an expert coach or mentor or consultant or designer or therapist or nutritionist or physical trainer or dentist or chiropractor or creator holds back from writing the book that is keeping them awake at 3am because they are scared it has been ‘done before’.

When I hit this barrier, I remind myself of silly examples to help me to get back my perspective:

just because Ella Fitzgerald had a once-in-a-generation voice, it didn’t prevent other women from becoming jazz singers
just because Stephen Hawkins was a genius, it didn’t stop others from researching maths and science at the highest levels
did Michelle Obama refuse to publish her autobiography, because others had already published theirs?
and just because Scooby Doo is my son’s favourite thing ever, it doesn’t stop him from also loving The Incredibles.

If your audience is hungry to learn about a topic that you know a lot about (i.e. you’ve hit the sweet spot) they will be open to reading more than one book about it.

Here’s my top advice on this myth:

Your idea doesn’t have to be new. It has to be you.

Your take for your tribe.

Non-fiction book myth #3: You have to have a unique idea. Fact: Your idea doesn't have to be NEW, but it does have to be YOU. YOUR idea for YOUR tribe.Click To Tweet

Of course, copying sucks. Just. Don’t. Go. There.

And, yes, unfortunately lots of people do. I had to do a literature review recently for a project I’m working on and of the twenty books I read, at least ten of them were nearly identical topics and commentary for the first 50 pages (and most of them only had 70 pages). I keep meaning to check Wikipedia on the topic…

Instead of drowning in the excuse-humouring worries about how it’s all been done before, start turning it around.

Focus your energy on:

What will make my book different?
What do I bring to the table that the other authors can’t?
How can I get your book to stand out, even if the marketplace is crowded?
What is missing from other books that my Tribe would be hungry to read?

If you want the step-by-step how-to for this (getting your book noticed is about more than just great PR and marketing), we cover that in Module One of my From Expert To Author Mastermind, including the top 5 questions you need to ask yourself, to make your book stand out in a crowded marketplace.

Myth #4: You Have To Have A Huge Audience

This one puts off so many experts – especially if you’re at the stage in your journey where you’re your industry’s best-kept secret and one of the reasons you want to write a book is to crank up your visibility.

You end up in a chicken-and-egg situation: I want to write a book to grow my audience, but I can’t sell the book to grow my audience unless I already have that audience.

It triggers procrastination paralysis.

As previously said, many agents and publishers will require you to have a large, engaged, established audience. But you don’t actually need one to start writing.

You can build your audience as you write your book.

The three things you really need, before you write your book, are:

Expertise

A hook

A rock-solid writing & launch plan

Non-fiction book myth #4: You have to have a huge audience, before you write. Fact: you can grow your audience WHILE you write, if you have (1) expertise, (2) a hook and (3) a rock-solid plan. Click To Tweet

Having a huge audience does not guarantee your book will be a success or that it will grow your business. In fact, one of the most common mistakes I see experts making is writing the book that they want to read, or which they think their audience wants, which can damage their business, rather than growing it. It’s much better to research what your audience wants and to use this data to figure out what the hook needs to be.

A huge audience with the wrong book won’t lead to success.

A small, but engaged, audience with your expertise, a hook and a clear writing and publishing plan can create a buzz that makes your book a success, even if your initial Tribe is only 100 people.

Myth #5: You Have To Know How To Publish On Amazon

This is the most common question I get asked by would-be authors. They want to pick my brain on how to publish on Amazon, how to get their book on Kindle, how to get it formatted, how to get it to number one in its awkwardly obscure category on launch day.

I am oh-so-rarely asked the questions that really matter. My top advice on this myth is:

Focus on making your book brilliant first, and figure the tech out as you go along.

I wish that people would ask me about:

how to create your compelling promise
or how to get your book to stand out in a crowded marketplace (other than paid advertising) – hint: it’s something you decide before you even start writing
or how, specifically, to get your book to grow your business, without feeling like a sleaze
or how to make your book ‘unputdownable‘, even though it’s non-fiction
or how to find the time to write it and juggle your work and your loved-ones and still have time to sleep
or how to handle Imposter Syndrome and its friends, so you don’t secretly self-sabotage your launch

Non-fiction book myth #5: You have to know how to publish on Amazon, before you write. Fact: focus on making your book brilliant first and then figure out the tech as you go along.Click To Tweet

Often we focus on the tech because we think that writing our book is as easy as sitting at a laptop and pummelling the keyboard for 80,000 words. Hint: that’s the best way to write a rambling book that costs a fortune to edit and never quite delivers on its potential.

Or we use the tech to distract us from getting started – another Imposter Syndrome warning sign.

When you focus on making your book brilliant, you won’t want to waste your time on the tech side. You’ll be up for finding people who live and breathe it who can take that off your hands. Or you’ll find the right time for your learning curve, once you’re at the editing stage.

Tech is left-brained. Writing is right-brained. It’s really hard to do both at the same time. Tech-stress stifles creativity.

So focus on what you could do to make your book brilliant and leave the tech to those who love it.

I’d love to hear from you:

Which of these myths resonate with you?

Have you felt stuck by any of them?

What other myths have you come across?

Let me know via the comments!

Join the FREE 5-Day Author Kickstart
Click here

Want to know more about how to figure out your compelling promise, how to magnetise your tribe of hungry readers and how to make sure your world-changing, business-growing book is a success?

Make sure you join us for the FREE From Expert To Author Kickstart.

It’ll help you to crank up your confidence, pull together your publishing plan, and get you fired up and motivated to write that book!

x Clare

5 Things You DON’T Need Before You Write Your Book #mythbusting

myth busting

If you have ever fallen prey to what ‘they’ say we should do or must have before we write our world-changing, business-growing books, these five myth-busting messages are for you!

Myth #1: You Need A Title

Before you write your book, you need to know what it will be called. Apparently this helps you to focus and somehow motivates you.

Non-fiction book myth #1: You need a title before you start writing. Fact: You don't need the title. You need to know the book's compelling promise. Click To Tweet

[Aside: Bigger is usually not better when it comes to how-to books – attention spans are short and it near-guarantees it won’t get finished.]

Myth #2: You Have To Have An Author Website

Even if you go the self-publishing route, you’re still going to need to have a way to reach potential readers. Uncle Amazon doesn’t do it for you; at least, not for free.

But the need to have ‘the perfect author website’ is something I’ve seen block so many experts. It feels like such a big project that they never get started on their book.

But here’s the thing:

You don’t need a website, to start writing your book. What you do need is that compelling promise I talked about in myth #1 and a topic that people are hungry to read about, which fits with your expertise.

When I’m working with clients, I call this the ‘sweet spot‘.

You can build up a multi-thousand-person waiting list to buy your book using just social media and a landing page.

Yes, of course you can have a beautiful website to do that, too. But don’t ever let its absence get in the way of you taking action on your author dreams.

Myth #3: You Have To Have A Unique Idea

“But somebody already wrote a book on confidence! There’s no point in me writing another one!”

This lament is a hidden warning sign of our old friend: Imposter Syndrome.

“Who am I, to write that book?!”

When I hit this barrier, I remind myself of silly examples to help me to get back my perspective:

just because Ella Fitzgerald had a once-in-a-generation voice, it didn’t prevent other women from becoming jazz singers
just because Stephen Hawkins was a genius, it didn’t stop others from researching maths and science at the highest levels
did Michelle Obama refuse to publish her autobiography, because others had already published theirs?
and just because Scooby Doo is my son’s favourite thing ever, it doesn’t stop him from also loving The Incredibles.

If your audience is hungry to learn about a topic that you know a lot about (i.e. you’ve hit the sweet spot) they will be open to reading more than one book about it.

Here’s my top advice on this myth:

Your idea doesn’t have to be new. It has to be you.

Your take for your tribe.

Non-fiction book myth #3: You have to have a unique idea. Fact: Your idea doesn't have to be NEW, but it does have to be YOU. YOUR idea for YOUR tribe.Click To Tweet

Of course, copying sucks. Just. Don’t. Go. There.

Instead of drowning in the excuse-humouring worries about how it’s all been done before, start turning it around.

Focus your energy on:

What will make my book different?
What do I bring to the table that the other authors can’t?
How can I get your book to stand out, even if the marketplace is crowded?
What is missing from other books that my Tribe would be hungry to read?

Myth #4: You Have To Have A Huge Audience

You end up in a chicken-and-egg situation: I want to write a book to grow my audience, but I can’t sell the book to grow my audience unless I already have that audience.

It triggers procrastination paralysis.

As previously said, many agents and publishers will require you to have a large, engaged, established audience. But you don’t actually need one to start writing.

You can build your audience as you write your book.

The three things you really need, before you write your book, are:

Expertise

A hook

A rock-solid writing & launch plan

A huge audience with the wrong book won’t lead to success.

A small, but engaged, audience with your expertise, a hook and a clear writing and publishing plan can create a buzz that makes your book a success, even if your initial Tribe is only 100 people.

Myth #5: You Have To Know How To Publish On Amazon

I am oh-so-rarely asked the questions that really matter. My top advice on this myth is:

Focus on making your book brilliant first, and figure the tech out as you go along.

I wish that people would ask me about:

how to create your compelling promise
or how to get your book to stand out in a crowded marketplace (other than paid advertising) – hint: it’s something you decide before you even start writing
or how, specifically, to get your book to grow your business, without feeling like a sleaze
or how to make your book ‘unputdownable‘, even though it’s non-fiction
or how to find the time to write it and juggle your work and your loved-ones and still have time to sleep
or how to handle Imposter Syndrome and its friends, so you don’t secretly self-sabotage your launch

Non-fiction book myth #5: You have to know how to publish on Amazon, before you write. Fact: focus on making your book brilliant first and then figure out the tech as you go along.Click To Tweet

Or we use the tech to distract us from getting started – another Imposter Syndrome warning sign.

Tech is left-brained. Writing is right-brained. It’s really hard to do both at the same time. Tech-stress stifles creativity.

So focus on what you could do to make your book brilliant and leave the tech to those who love it.

I’d love to hear from you:

Which of these myths resonate with you?

Have you felt stuck by any of them?

What other myths have you come across?

Let me know via the comments!

Want to know more about how to figure out your compelling promise, how to magnetise your tribe of hungry readers and how to make sure your world-changing, business-growing book is a success?

Make sure you join us for the FREE From Expert To Author Kickstart.

It’ll help you to crank up your confidence, pull together your publishing plan, and get you fired up and motivated to write that book!

x Clare

How To Do Something You Thought Was Impossible

Create

Have you got a secret dream that has spent too long on the back-burner?This has been a big week for me. I’ve done something I never thought I would ever, ever, ever do.

I published my first novel.

For 30 years I believed I couldn’t write a story, all because of a throw-away comment from a stressed-out teacher. For 13 years of motherhood, I had never told my children a ‘made up’ story, because of this. Despite publishing five non-fiction books, I didn’t consider myself an ‘author’, because I hadn’t published a novel.

I know it sounds crazy, but that’s what happens when a sticky belief gets in the way.

Have you had that experience? Where you resist doing something that’s really important to you, maybe even saying ‘no’ when your heart is screaming ‘yes’, because there’s a bit of you inside that is scared, that believes you can’t do it, even if your logical brain knows you can?

I regularly see articles from coaches and psychologists telling us just to ‘think different thoughts’ or ‘change those beliefs’ or ‘use your logic’ and all will be well. But have you noticed that they don’t tell you ‘how’? That’s because you can’t think your way out of a negative, limiting belief. As Einstein said:

You can’t solve a problem with the same level of thinking that created it.

And here’s the thing: after 17+ years of mentoring passionate world-changers, I have seen time and again that their previous efforts to deal with their blocks by pretending they’re not there, or trying to flip a belief from ‘I can’t’ to ‘I can’, just makes things worse. See page 146 of Dare To Dream Bigger (search: Why ‘Can’ Is Not The Opposite Of ‘Can’t’ , if you’ve got the Kindle version) for how-to on turning this one around.

It sets up a cycle of inner conflict that means we’re rejecting part of ourselves. We’re pretending. We’re white-washing. And it triggers the ‘backfire effect’, where the tiny bit of you that really, really believes that crazy limiting belief digs its heels in and defends that belief to the end. It gets hard-wired into your neurology (the Reticular Activating System and your synapses), so you’ll spot even more reasons why that belief is correct and your behaviour will reflect that inner truth.

You can’t just flip that around. It’s one of the reasons why positive thinking often doesn’t work.

[Tweet “There’s more to achieving impossible dreams that just #positivethinking. #daretodreambigger #youtakeyourselfwithyou”]

It’s why I don’t teach that kind of ‘sticky plaster’ in the work I do, as you’ll know if you’ve read Dare To Dream Bigger!

So how did I get stuck for thirty years, not doing something I was hungry to do, because of that “I can’t write stories” belief?

Because I distracted myself with being too busy with everything else to admit that belief even existed. I followed other projects and pretended I was ok with not doing something I had wanted to do since I was six. I grew up writing stories every summer and single-handedly keeping our local library in business. For 29 1/2 years, pretending I was ok with not writing stories worked – kinda. Until the day came when the quiet voice inside of me started to turn into a lion’s roar, waking me up at 3am, telling me I needed to write novels.

I was so scared!

I had to finally deal with that limiting belief, with those fear-stories and self-doubts. And to make that happen, I did something I have never done before.

It got me clearing out that limiting belief – and all the decades of behaviours and supporting beliefs that had been its virtual cheerleaders. And it worked so well that I was able to publish You Take Yourself With You this week, without feeling scared. To give you a comparison, as I recently told Tim Lewis in his Begin Self-Publishing podcast, Imposter Syndrome was shouting so loudly last year that the night before Dare To Dream Bigger was due at the printer, I deleted the manuscript!

I didn’t have any of that kind of inner drama this time. And, despite the huge stretch for me as a writer, I and my family never doubted that You Take Yourself With You would get published.

I would LOVE you to have that kind of certainty about your dreams.

Do you have a secret dream that has been on the back-burner for far too long? Is there something you wish you could do or create that you have been putting off?

Could 2018 be your year?

I want to teach you HOW I cleared out that block, so you can do it for your dreams, too.

I’d like to invite you to the virtual launch party for You Take Yourself With You.

On December 14th – at a computer of your choice – I’m going to be spilling the beans on how I cleared out a 30-year-old belief that I couldn’t write a story, so that I:

drafted seven novels in the next two days
wrote two of them over the summer
published the first this week – just 4 1/2 months later physical copies are in bookstores and online!

I want to share with you the exact, step by step how-to I used to shift that sticky block, so you can do it with whatever your dreams are, too.

I’m also going to give you my visualisation process for fast-tracking your way towards that dream.

Hint: this process even works if you’re like me and don’t think in pictures – and just nod politely when someone tells you to visualise!

Q: Which dream would you LOVE to make come true in 2018?

How would it feel to be able to clear out the blocks that have kept you from taking massive action on that dream? Here’s how to join me for this life-changing event:

https://www.clarejosa.com/reach-dreams-2018/

I can’t wait to share it with you!

With love,

Clare Josa, Author | Business Mentor | Life-Changer

5 Ways A Book Can GROW Your Business, Even While You Sleep

5MinuteBiz

Why write a book? You’re a busy entrepreneur – what difference would it make to you? You’re a pro at the self-talk about being too busy – or it’s just a ‘vanity project’… But your heart is secretly dreaming of writing your non-fiction book. You know your ‘system’ works – your clients tell you how much you help them – and you’d love to reach a wider audience.

But it’s hard to know where to get started, how to write a non fiction book or how to get a book published – let alone selling. So it goes on the back burner; another mañana-day dream.

Then one day, your 90th birthday sneaks up on you, and you realise you never wrote that book. And now it feels like it’s too late.

I don’t want that to happen to you. So here’s a loving butt-kick, to help you sneak that book up your priority list.

5 Ways A Book Can GROW Your Business – Even While You’re Sleeping

1. It’s A Truly Impressive Business Card – It Marks You Out As Being Different

How often do business cards stand out, at networking meetings? And how often do we rediscover them, lost in the bottom of a bag, months later – but struggle to remember who they belonged to?

Now imagine a different scenario: one of my books costs me little more to print than my high-end business cards. The book contains my full contact details. And it offers the reader a chance to really get to know me. So sometimes I give people the book, instead of the business card.

The book carries with it an authority that a card never could, no matter how many letters I have after my name.

And if it sparks curiosity in the recipient, and they read bits of it, they’re getting to know me, trust me and I get to make a difference in their life.

I also put my books on my business cards. It always sparks a surprised response and a desire to find out more. Remember: being an author is something that most potential clients might dream of, but doing it seems magically impossible, so if you manage it, you get instant respect.

2. You Get Their 100% Attention – And It Turns Them Into Superfans

Most of us browse the internet with at least a dozen open tabs. We grasshopper our way around the information we’re consuming, often multi-screening, and listening to music at the same time.

To attract a potential customer’s attention long enough for them to get to know, like and trust you takes some pretty show-stopping content. Or months on a mailing list.

But when they read your book, you get all of their focus. Ok, they might have music in the background or kids screaming, but it’s as close as you’re going to get to a one-to-one conversation.

We get lost in books. They bypass our usual filters and – if that book takes us on a life-changing journey – then we connect a little with the Author’s Soul. Your website, business card, latest podcast or super-quick video are unlikely to create such a profound connection.

Think about it: remember back to a book that made a positive impression on your life – how do you feel about that Author? What would you say to them, if you could meet them?

The level of trust your book builds with your reader (aka potential dream customer) is huge. And they’ll show up at your website, looking to work with you, already a superfan.

How do I know this? Because most of my higher-ticket clients now find me directly from my books, not my marketing efforts, and rarely need a sales conversation, to be ready to commit to working together.

3. A Book Positions You As An Expert In Your Field

Journalists tell me that interviewing an Author is second only to someone having a PhD, for positioning them as an expert on their topic – and often the book outranks the Doctorate.

You get credibility for knowing enough about your subject to be able to write a book, you get kudos for sticking with it and achieving that seemingly-impossible feat of being published (and we’re talking paperback, not eBook), and it builds your platform more solidly than any latest-flavour-social-media-strategy could manage, because those who show up to connect with you REALLY want to get to know you better.

Being the go-to-pro in your niche is gold dust to your business. You’ll magnetise clients who are hungry to work with you and understand that there needs to be a fair energy exchange.

And your book will bring you PR opportunities, whether it’s magazine interviews or speaking engagements or online summits or podcast interviews or even TV and radio interviews, your book is often how the hosts will find you.

4. People Will Tell Their Friends About You, Without Even Being Asked

For one of my books, I estimate that over half the copies I sell are bought by people as presents for their friends, because they already loved the book.

You can’t pay for that kind of endorsement. Sure, you can pay for recommendations, but imagine reading a book by an expert that a loved-one has recommended to you – you’re much more likely to read the book with an air of curiosity and open-minded trust, than if it’s rammed down your throat by a sales pitch.

Fact: people are much more likely to tell their friends and colleagues about a book that inspired them, rather than a blog post.

In the social media world where the ‘half life’ of a ‘share’ can be as little as 90 minutes, the impression made by someone telling a friend about how a book made a difference for them cuts through the noise.

That kind of endorsement brings people to your website, your workshops, your speaking engagements and your business funnel, already hungry and curious to find out more about working with you.

5. You Get To Make A Difference In Someone’s Life

It’s what we all want, deep down, isn’t it? To make a difference?

And when you write your non-fiction book, and someone reads it, cover to cover, and actually applies what you’re sharing, then you get to make a difference in their life.

And if you know how to subtly weave in the ‘deep dive’ opportunities for working together, right when the book gets them hungry, those people are much more likely to pick up the phone to do business with you.

When you know how to write your book to pre-empt these points, without being sleazy, then you’ll find yourself quickly oversubscribed, with a waiting list, instead of having to chase clients and worry about putting food in the fridge.

When you touch someone’s life, you change the world.

When you write the book your ideal clients have been dreaming of, they’ll beat a path to your door.

Bonus Tip: It’s A Trip-Wire Investment

Most books cost under a tenner.

And people feel more comfortable buying a book than an online course.

If someone’s interested in working with you, then upselling them to a £10 book is much easier than a course or other service, and gives you (and them) all the benefits from steps 1 to 5.

BUT… There Are 4 Hidden Blocks That Mean Most Entrepreneurs Will Never Write A Book

I have seen these so often, since I started mentoring Passionate World-Changers, back in 2002.

They sneak up and catch you unawares (the blocks, and yes, perhaps the world-changers, too), meaning you never get your book started – or you stall part way through writing – or you never quite get it finished enough to publish.

We tell ourselves we’re too busy, or we don’t know where to start, or we’re not knowledgeable enough about our topic, to write that book. But your heart’s little voice keeps on quietly sending you that dream, praying that you won’t leave it too late.

I work with entrepreneurs as part of my Author Intensive and Author Mastermind programmes, to guide you step by step through how to write the book your ideal clients are WISHING you would write – and how to use it to grow your audience and your business.

But for now, I want to make sure those four blocks don’t get in the way of your dream of becoming a non-fiction Author.

So I’ve got a gift for you. It’s a five part mini-course on the 4 hidden blocks that mean most people will never write their book – and what to do about them.

I’m not charging for this, even though I should, because I’m sharing gems, shortcuts and insider secrets from over a decade of working with thousands of people, just like you, on clearing these blocks. But I want to give you a loving butt-kick, to help you get your book published – and make a bigger difference in the world.

So get your name and email in the form below and the first instalment will be winging its way to you in the next couple of minutes.

And, if you already know you’re ready to dive in and get your dream-customer-magnetising, world-changing book published, let’s connect! The Author Intensive (3 day programme in Turkey plus 10 weeks of support) or the Author Mastermind (live, interactive online version of the Intensive, running as a one-off starting in June 2016) might be just what you’re looking for.

I’d love to share the journey with you and help make it fun and easy for you to write a book that grows your business and empowers you to make a bigger difference in the world.

With love, Namaste,

how to write a book

I’d Love To Hear From You

Myth #1: You Need A Title

Myth #2: You Have To Have An Author Website

Myth #3: You Have To Have A Unique Idea

Myth #4: You Have To Have A Huge Audience

Myth #5: You Have To Know How To Publish On Amazon

I’d love to hear from you:

Myth #1: You Need A Title

Myth #2: You Have To Have An Author Website

Myth #3: You Have To Have A Unique Idea

Myth #4: You Have To Have A Huge Audience

Myth #5: You Have To Know How To Publish On Amazon

I’d love to hear from you:

5 Ways A Book Can GROW Your Business – Even While You’re Sleeping

1. It’s A Truly Impressive Business Card – It Marks You Out As Being Different

2. You Get Their 100% Attention – And It Turns Them Into Superfans

3. A Book Positions You As An Expert In Your Field

4. People Will Tell Their Friends About You, Without Even Being Asked

5. You Get To Make A Difference In Someone’s Life

Bonus Tip: It’s A Trip-Wire Investment

BUT… There Are 4 Hidden Blocks That Mean Most Entrepreneurs Will Never Write A Book

But for now, I want to make sure those four blocks don’t get in the way of your dream of becoming a non-fiction Author.

So I’ve got a gift for you. It’s a five part mini-course on the 4 hidden blocks that mean most people will never write their book – and what to do about them.