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This category looks whether your coaching creates lasting change, not just sessions that feel good. It distinguishes between short-term uplift and work that holds over time. Many experienced coaches sense a deeper breakthrough is possible, but their tools don’t reliably get clients there. This category explores that gap.
Non-directive coaching, GROW, and the belief that clients already have all the answers are powerful frameworks. But they can also place a ceiling on the depth of change that’s possible. You can be the best coach in the world, but if the models you're using are limiting client transformation, you'll struggle to get them the breakthroughs you sense they deserve.
Here are the video resources from this section:
- How the GROW Model Could Be Holding Your Clients Back
- When Non-Directive Coaching Limits Client Transformation
- The 'Dandelion Trap' - When Clients Need to Go Beyond Coping Strategies
- Clients Have All The Answers They Need Inside of Themselves
It's important to understand whether your current coaching toolkit is supporting you and your clients to create durable, root-level change, or whether it is optimised for awareness, insight, and progress that is meaningful, but often temporary.
And it's where classic coaching was 'born', back in the 1990s, with life coaching. But as coaching has become more mainstream, many clients expect more from it.
These traditional models tend to assume that once a client understands what’s going on, change will follow. They rely heavily on insight, questioning, and the assumption that the client already has everything they need inside themselves to resolve the issue.
For clients facing identity-level challenges, that assumption can limit what’s possible. The result is coaching that helps clients manage or work around the issue, rather than fully resolving it.
How The GROW Model Could Be Holding Your Clients Back
The GROW model (Goal, Reality, Options, Will) was published by Sir John Whitmore in his 1992 book 'Coaching For Performance'. And it's great for clients who simply lack clarity and accountability.
But now, 40 years after the GROW model's development, how many of our clients does that actually apply to?
This video explains why the GROW model is no longer a good fit for most coaching clients, and could even be holding them back.
Plus we'll look at what clients need, instead.
are you ready to train with clare as a master coach?
When Non-Directive Coaching Limits Client Transformation
Some coaches are purists and will only use non-directive coaching tools - where you ask questions, but never offer suggestions.
And for some clients, this can create breakthroughs.
But what if there were a more blended way that doesn't short-cut their personal growth, but which makes breakthroughs easier?
That's what we explore in this video.
are you ready to train with clare as a master coach?
The 'Dandelion Trap' - When Clients Need to Go Beyond Coping Strategies
The mind and body are linked. But classic coaching assumes they aren't. The major coaching models are designed for clients who want help with getting clarity over their goals, overcoming minor obstacles, and having accountability to take action.
The models assume the client feels safe to make the changes they say they want. Unfortunately, this often isn't the case. Change can feel scary.
When that happens, neuroscience shows us that the thinking mind goes to the back of the queue in decision making. Instead, the primal part of the brain is prioritised, and this is what gets clients self-sabotaging, subconsciously.
This video explains why this is so important in your coaching conversations. It explains the biology behind why mindset can fall short when clients are secretly scared of change.
are you ready to train with clare as a master coach?
Clients Have All The Answers They Need Inside of Themselves
This is a common foundation for coaching work, and it's often taught on NLP courses. But our research - and common sense - indicates it's simply not true.
Yes, clients do often hold the answers they need inside, but when insight alone isn't enough, shifting from non-directive coaching to active mentoring can save years on their journey.
This video explains the impact of this on modern coaching, and explores ways to blend this with mentoring, so clients can get the deepest transformations possible, in ways that are safe and effective.
are you ready to train with clare as a master coach?