It’s that scary topic that most of us avoid – do you have a pricing strategy? Or is your pricing more of a blend of wishful thinking, a bucketful of hope and a game of ‘pin the tail on the donkey’?
If yes, you’re in GREAT company!
It’s a tricky subject, don’t you think?
Here’s how to get under the skin of how & why you’re using the pricing strategy that you are – even if it doesn’t feel like you’re using one.
And I’ll share with you the insider-secret for how to get your pricing to work for you – and how to get your customer to love it. Plus when you’ve watched today’s #5MinuteBiz video, you’ll be able to spot the warning signs that your pricing strategy needs a rethink – before you throw away sales:
Are there any areas of your pricing strategy that need a rethink, based on this?
Are you happy with your pricing?
And doing what we’ve done in this video today, what would you like to change?
I’d love to hear from you, via the comments. And here’s where we’re talking about it over at the forum (you need to be a member of our 5MinuteBiz VIP group to see this – it’s FREE and here’s where you can join).
Additional Resources: Here Are The Pricing-Related Books I Mentioned In The Video
The Psychology of Price
I found this book hugely helpful for getting the ‘scientific’ explanations behind why pricing influences people the way it does – and I have successfully worked with many of Leigh Caldwell’s recommended techniques.
Blue Ocean Strategy
W Chan Kim & Renee Mauborgne
I have to confess that I haven’t read this book cover-to-cover – I didn’t need to. The gems it shares about how to differentiate yourself from others offering similar services are gold dust, if that is an important fact for you in your market.
Worth Every Penny
Sarah Petty & Erin Verbeck
Although this book started out as a photography studio, they have brilliant ideas for how you can shift your mindset, to create a ‘surprise and delight’ customer experience, whether you’re a service-based business or a widget-factory.
Practical, fun and lots of interesting case studies.
See you next time when we’ll be talking about the one pre-sleep ritual that could transform your business overnight.
With love, Namaste,
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