As a mentor, author and NLP Trainer, I work in an industry where giving my best stuff away for free isn’t just encouraged, it’s seen as the ‘only’ way to do business.
You have to create free ‘opt-in bribes’ for your newsletter, but in most cases this ‘bribe’ will never get touched – it gathers hard-drive dust. You have to spend an entire week creating a free webinar, to entice people to even listen to how you could help them. You’re told this webinar has to include your best work and offer real value (of course, you wouldn’t want to do anything less), but then it fixes the low-level problems for people so effectively that only a tiny number want to pay for the ‘real deal’.
You have to create a no-fee full programme plan as part of the latest ‘3-way-pitch’ for a corporate client, only to find they used your best ideas to run the programme in-house.
We’ve all been there.
But surely it’s time for this crazy game to stop?
Here’s a fantastic video from Zulu Alpha that makes the point, loud and clear:
Personally, I think the video is brilliant, but it would have had more impact had it been about services, rather than products.
But the point is the same:
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I’m in the process of putting together my live online Masterclass, to help you escape from the ‘free for exposure’ trap and I’d love to hear from you, so I can make it as helpful as possible:
- How big an issue is this for you?
- Why do you think we keep giving our best stuff away for free?
- And what do you feel would need to happen for you to be able to stop this?
- Do you have one burning question that you would love me to answer on this Masterclass?
I’d love to hear from you, via the comments.
And make sure you sign up for my newsletter, below, to find out when and where to join us for this live training.
With love, Namaste,
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